Communicating Care:

Marketing to Healthcare Professionals

This portfolio is part of my Immersion Project at Vanderbilt University and showcases the designs and marketing tools I’ve completed during my time at the Center for Professional Health at Vanderbilt University Medical Center (VUMC). CPH offers a range of programs through two core sections: the Section for Professional Health and Wellness, which focuses on preventative care, leadership training, and coaching services, and the Swiggart Section for Professional Development, which provides mandated professional development courses. My work reflects the diverse initiatives of the center and highlights how thoughtful and fun design can market education, wellness, and professional growth to healthcare providers.